TAU
[bgsection pex_attr_title=”TAU INDUSTRIAL ROBOTICS” pex_attr_subtitle=”1000 Idea Challenge – Week 2/100″ pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”ffffff” pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
What does TAU INDUSTRIAL ROBOTICS do?
(Through my eyes)
TAU Industrial Robotics is a very interesting startup on its way to becoming the producer of cables for all the electric motors within 5 years.
Currently, a late phase start-up that is doing Research & Development to change manufacturing industries at once with their invented futuristic equipment.
Their 4 products:
1. Dry Cycle is a unique 70% more efficient technology to cover wires and cables without a solvent.
2. LILIT is the fastest contactless measuring machine that analyzes if the coating of wire is in exact thickness and chemical composition without stopping production.
3. ThermoLab is a small laboratory in a transportable box that can automatically test how electronics or materials behave and survive in different temperatures.
They contribute to the environment saving project named Urban Mining, which makes it reasonably efficient to recycle precious metals from old electronic equipment.
Website: tauindustrialrobotics.com
10 ACTIONABLE IDEAS FOR TAU INDUSTRIAL ROBOTICS
What ideas I would love to have as an employee or owner of that company?
For PR, Management, and Owners
Clarify and simplify your messages
Share your “Why How What” Video
For Marketing & PR
Create separate pages for investors & clients
Create easy to understand Intro videos
Add more Benefits & Less “Brag”
Check the facts on your website
Talk to humans, don’t exhaust brains
Turn brochures into websites
For Marketing & HR
Show your team size
Fill your Team with A-Players
All Ideas are explained in detail further below. Click on Titles above to jump to an idea.
WANT MORE IDEAS OR HELP TO MAKE THINGS HAPPEN?
1000 Idea Challenge:
To train my idea muscle and get better at improving businesses I created the 1000 idea challenge for myself. The side benefit is that I get to help others which is one of my core values.
For 100 weeks every Sunday, I will look deep into one business and come up with 10 actionable ideas, that I would love to know or test as that business owner or team member.
My Thoughts and Experience This Week:
I rediscovered for myself, how important it is to have great sales skills.
You may have the greatest product in the world and you may put 10m USD in Research & Development, but at the end of the day, if you don’t know how to sell, its a waste of your time, your money and the world.
On the other hand, there are people who are extremely great at selling but are filling the world with bad or harmful products. I wish the first and second type of people would find each other and bring the world forward.
Another realization was the importance of speaking clearly, being a good storyteller and making great videos.
I got another 17 ideas for my own business.
Want 10 Ideas for your business?
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[bgsection pex_attr_title=”Clarify and simplify your messages” pex_attr_subtitle=”Idea 1 – For PR, Management, and Owners” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”f7f7f7″ pex_attr_image=”” pex_attr_imageopacity=”0.5″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
Too Complicated Messages telling Nothing:
Coming to the website the visitor gets greeted with hard to understand slogans, that really doesn’t inform anything.
The question on a visitors mind is “How does this website help me?”
Currently, the slogan “Do more with less” with the subtext “Adding Intelligence to Manufacturing” is too vague.
The following slides are a little more specific, but the language is still too vague.
Actionable Solution:
Clarify and Simplify Messages:
A. Brainstorm with your team, what’s the visitor’s problem and how you are solving it.
Here’s my first idea to help you get started:
“Futuristic Equipment for Wire Manufacturing
to Outperform Competition & Save Resources“
(What?) (For Whom?) (How it Helps them?)
B. Hire a great marketer with an outsider perspective to improve your message for your clients.
C. Find an existing structure to make better experience for your visitors.
Tips & Tools to make it happen:
1. Use a good framework to come up with a great clear message.
I loved using the StoryBrand framework to simplify my message.
The downside for me was that I spent 2-3 weeks trying to perfect the message in my head and still did not get to a truly satisfying result.
As an insider, it’s hard to see the big picture and what really matters for customer.
So I ended up hiring a great specialist and I was really happy that I did.
I could have done it sooner though and not spend 3 weeks struggling in my head.
3. Let’s Talk
Actually, I am curious and might want to take a few hours to use my engineering background and sales & marketing experiences to help you clarify messages for all your products.
Let me know if you want my help by emailing to [email protected]
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[bgsection pex_attr_title=” Share your “Why? How? What?” VIDEO” pex_attr_subtitle=”Idea 2 – For PR, Management, and Owners” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”ffffff” pex_attr_image=”” pex_attr_imageopacity=”0.5″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
Video makes a better connection:
It’s nice to see that you have seen Simon Sinek’s Ted Talk and decided to use it on your website.
However, nowadays, reading a dry text is boring, doesn’t get any attention nor creates much connection.
I guess the most important goal of the “Why? How? What?” was to touch people’s hearts and really help them connect with what you do.
Actionable Solution:
Create a touching “Why? How? What?” Video:
Create a 60-second video to help your clients and investors see a real face, build trust and connect with you for real.
Tips & Tools to make it happen:
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[bgsection pex_attr_title=”Create different pages for investors & clients” pex_attr_subtitle=”Idea 3 – For Marketing & PR” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”f7f7f7″ pex_attr_image=”” pex_attr_imageopacity=”0.5″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
Who is the site for? Investors or Clients?
If I had to guess, I think the site is created for both, yet doesn’t help neither of them.
Maybe, it is more directed towards investors, yet the language is too technical and one must be an engineer to figure out the benefits, so one drifts off the site.
Or maybe it is for engineers, but the Call-To-Action (CTA) is to contact you. (Stereotypically, it’s the last thing an engineer wants to do).
Or maybe it is for purchase managers, but there is no “Get a Quote” button.
Actionable Solution:
Talk to your audience:
1. Choose one audience group.
2. Think, what they really need.
3. Help them with the right Info and CTA Buttons.
As an investor, I am more likely to invest in a company that has created an awesome sales page for their clients.
If I like how they operate, I would scroll to the footer and search “For Investors” link.
Tips & Tools to make it happen:
The Best Course on Marketing
I’ve attended about 7 different marketing courses and the best and most practical one by far is Inception Marketing by Eric Edmeades. Such a logical system with incredible value.
Inception Marketing TimeBook
I loved it so much that I created an extremely helpful framework for my own team to easily create funnels that speak to 20 different audiences.
Take time to Review your Pages
Create yourself a challenge to look at your websites from the visitors perspective.
Maybe even think, that you are your existing investor or client with one difference – You know absolutely nothing about TAU.
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[bgsection pex_attr_title=”Create easy to understand Intro videos” pex_attr_subtitle=”Idea 4 – For Marketing & PR” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”ffffff” pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
The website has lots of texts and no videos:
We live in a time where people’s attention span is getting shorter and shorter. Hardly anyone wants to read texts (especially complicated ones).
Having no videos on the website makes me seriously doubt whether I am looking at a technologically advanced late stage StartUp which is ready to innovate industries or is it just someone’s weekend project.
In an age of marketing and social media, video is the king. Anyone can shoot and edit a professional video on an iPhone. There really aren’t any valid excuses for an advanced startup to destroy their chances to succeed, by communicating through videos.
Actionable Solution:
Create easy to understand videos:
1. Tell your website content with engaging videos
2. Introduce each of your products in 60-Seconds
3. Make it easy for your visitors to understand
the big picture and really trust your company
Tips & Tools to make it happen:
If you want someone of your existing team to become great at storytelling,
then I would highly consider in investing into one of these following courses.
3A
SUCCESSFUL SPEAKING STRATEGIES
BY ERIC EDMEADES
The Best Online Course on Speaking
Eric Edmeades’ is one of my favorite teachers of all time who is incredible in making complicated topics so easy to understand.
All his courses are extremely engaging and he really delivers more value than one skeptic Estonian could ever imagine.
I would recommend starting with this option.
3B
BUSINESS FREEDOM SPEAKING ACADEMY
BY ERIC EDMEADES
Live 5-Day Transformation Camp
I’ve been two years in a row a witness how my shy friends have been turned into those magnetic Storytellers one just can’t stop listening to.
There are only two live events happening this year. Luckily, both are relatively close to Italy and Moscow.
By the way, this course is worth EVERY PENNY.
3C
6-FIGURE SPEAKER
BY BRIAN TRACY
I have heard a lot of good words about this course, but have never attended myself.
So, You can attend this free webinar to learn the basics and make the decision yourself after watching the webinar.
The courses by Eric Edmeades I can truly recommend.
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[bgsection pex_attr_title=”Add more Benefits & Less “Brag”” pex_attr_subtitle=”Idea 5 – For Marketing & PR” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”f7f7f7″ pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
You have really nice accomplishments:
You have done a great job in research & development. TAU has laid a strong foundation for creating products with a global impact.
Currently, the accomplishments are presented in “TAU at a Glance” in a form of features and not as the benefits for the clients.
If you tell a feature of a product, it would be great to add, what is it good for. I will bring a simplified example.
Let’s say you want to buy a power bank and you have three sellers:
A. Our Power Bank has the capacity of 4500 mAh.
B. Our Power Bank can fully charge iPhone 8 3 times.
C. Our Power Bank has the capacity of 4500 mAh, which means that you can charge iPhone 8 3 times.
Which seller would you prefer?
Actionable Solution:
Just add the Benefit parts to it:
Sales network in 3 continents.
First, ask if this is limiting or expanding your business? Maybe you would be better of mixing this accomplishment with the next one.
If not, ask, why is this accomplishment beneficial for the visitor and tell it.
Technical support around the world. ->
24h global technical support taking care of all customers.
Unique know-how and 5 patents ->
Unique advanced technology created on our 5 patent covered inventions.
More than 10m USD invested in r&d ->
Revolutionizing efficiency & quality thanks to our 10M USD investment in R&D.
Tips & Tools to make it happen:
Always create your message from the perspective of the audience.
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[bgsection pex_attr_title=”Check the facts on your website” pex_attr_subtitle=”Idea 6 – For Marketing & PR” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”ffffff” pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
There are some inconsistencies on web:
You’ve written sales network in 3 continents, but in the contacts section, there are only European contacts. (Italy, UK and the European part of Russia)
Maybe you need to add contacts to other continents or link to sales partners in those areas?
Or maybe you meant 3 countries and wrote continents?
Actionable Solution:
Let someone from your team fact check your site.
Tips & Tools to make it happen:
You can also hire someone from the outside, but you will have better results with your own team.
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[bgsection pex_attr_title=”Talk to humans, don’t exhaust brains” pex_attr_subtitle=”Idea 7 – For Marketing & PR” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”f7f7f7″ pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
It’s hard to understand the content:
Often, the texts on your website and brochures get very technical. This is ok, but they should have easy to understand summaries or explanations before the technical part.
Avoid long sentences with complicated hard to follow structures.
If the text is hard to follow, it gets disengaging and this makes the visitors to give up and leave the site.
Actionable Solution:
Make it easy for the visitor to understand:
1. Add easy to understand intros.
2. Write in short clear sentences.
3. Add benefits for the reader.
4. Hire a great copywriter.
Tips & Tools to make it happen:
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[bgsection pex_attr_title=”Turn brochures into websites” pex_attr_subtitle=”Idea 8 – For Marketing & PR” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”ffffff” pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
No product websites, only brochures.
It feels outdated to download a brochure.
Maybe you have a good reason for giving the information mostly through the 4-page brochures.
It feels an unnecessary extra effort to download a brochure to my downloads list and then delete it afterward.
If a futuristic startup’s website feels like from 2004, then the association transfers to the image of your products.
No matter how innovative your inventions are, the first impression leaves the visitor a feeling of old-school equipment.
Actionable Solution:
Create websites to introduce products.
1. Create clear websites introducing the revolutionary benefits of your great inventions.
2. Add videos to show them in action and to assure, they are a real thing.
3. After you have figured out your messages from all previous 7 ideas, hire a website creator to present your messages on a modern website.
Tips & Tools to make it happen:
Either hire a local website creators or get freelancers from Fiverr.com or upwork.
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[bgsection pex_attr_title=”Show your team size” pex_attr_subtitle=”Idea 9 – For Marketing & HR” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”f7f7f7″ pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
There are only three faces on your team page:
Based on your product range, the number of offices and generall talk I have a feeling there are more people in your team.
Be proud of them and show them to the world.
Or at least mention the number of employees
– be it 10, 50 or 500 people.
Having only three faces made me feel like
“Ok, are they really only some kind of dealers for another company or what is going on?”
Actionable Solution:
Be transparent = believable:
The team is one of your biggest assets and there is no point to hide the truth. Seeming like a 100 people company, but delivering for a 10 person team is not an advantage.
According to your strategy, add to the about page:
A. All Team Members and their Faces or
B. Heads of Departments and mention the size of their teams.
It lets visitors connect better both with you and your products.
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[bgsection pex_attr_title=”Fill your Team with A-Players” pex_attr_subtitle=”Idea 10 – For HR & Management” pex_attr_undefined=”undefined” pex_attr_style=”section-light” pex_attr_bgcolor=”ffffff” pex_attr_image=”” pex_attr_imageopacity=”0.1″ pex_attr_bgimagestyle=”static” pex_attr_titlecolor=”252525″ pex_attr_textcolor=”777777″ pex_attr_height=”” pex_attr_cssclass=””]
Description & Explanation:
Your Team is your Biggest Asset:
Without a team it would take forever to get things done.
Without a good team, investors won’t believe that you can execute your ideas and promises.
Without a good, smart and motivated team you will have to spend too much of your energy micro-managing your people and not having time to develop your business.
Actionable Solution:
Easily Build a Great Team:
Step 1: Give your team tools to be more productive
Step 2: Inspire them to learn from the best and apply in your business.
Step 3: Set up systems to hire, train and retain the best workers a company can have.
Tips & Tools to make it happen:
Let your team discover the greatest productivity & planning tools. Let them have a system that makes it easy to be fully focused. Let them get more results with smaller effort.
You can make daily growth engaging and convenient for your whole Team. Equip them with TimeBooks so they would love to grow daily and improve your business and their personal life.
If your HR-team wants to learn tricks and tips how to systematically hire the best people and how to retain awesome people, then you could
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If you need any help, let me know.
If you have any questions or feedback, you are welcome to contact me on
E-Mail: [email protected]
Phone: +372 508 7048